Job Title: Officer- Institutional Sales
Work Location: Kathmandu
Role Type: Full Time
Division: Agro
POSITION OVERVIEW:
This position is responsible for driving the growth of the company’s institutional and HORECA (Hotels, Restaurants, and Cafés) sales channels. This role focuses on developing new business opportunities, expanding the institutional client base, and strengthening relationships with existing customers to maximize sales and market presence. The officer will proactively identify and approach prospective clients through cold calls, visits, and other lead-generation activities. They will analyze market trends to create effective sales proposals and promotional campaigns, including SMS and email marketing, to boost sales performance. The role also involves organizing and executing sales generation activities at targeted institutions and gathering feedback for continuous improvement.
KEY ROLES AND RESPONSIBILITIES:
- Develop HORECA and institutional sales channels via cold calls, visits and other leads.
- Identify and create database of prospective market and clients.
- Responsible on follow up to new and existing clients to promote sales and product.
- Analyze the market and create sales proposal for entering the new institutions for early benefits.
- Prepare and run SMS, and email campaigns for sales promotion.
- Prepare, organize and execute sales generation activities at the targeted institutions base and take feedback for analysis and future course of action.
- Develop and suggest new innovative ideas to maximize sales volume and market goodwill.
- Coordinate regularly with SCM team and ensure that quality products are being delivered to the institutional customers.
- Prepare sales and customer data report and submit to management as and when required.
- Responsible for outstanding management and follow the credit control mechanisms with adherence of financial discipline.
- Build and promote solid, long-lasting client connections with institutional channels by partnering with them and understanding their needs.
- Research regularly and provide realistic, thoughtful, and candid insights into relevant business matters.
ACADEMIC QUALIFICATION:
- Bachelors’s Degree completed in General Management
SKILLS/JOB SPECIFICATION:
- 3 to 5 years of experience in sales of FMCG in Institutions (HORECA)
- Strong negotiation and relationship-building skills
- Excellent communication and interpersonal abilities.
- Proficient in MS Office and sales-related tools/software.
- Analytical skills for market trend analysis and decision-making.
- Self-motivated, goal-oriented, and proactive.
- Ability to work independently and within a team.
- Strong organizational and problem-solving skills.
- Willingness to travel extensively within the assigned region.
- Familiarity with distribution networks and sales operations.
- Must have two-wheeler and driving license