Job Title: Marketing Manager
Work Location: Kathmandu, Nepal
Role Type: Full Time
Division: Technology
Position Overview:
This position will lead the marketing efforts for our diverse product portfolio, which includes a B2B enterprise ERP solution and a SaaS -based workflow management product. The ideal candidate will have demonstrated expertise in developing and executing marketing strategies for both B2B and B2C domains, with a proven track record of driving growth and brand visibility.
Key Roles and Responsibilities:
- Create and implement tailored marketing strategies for B2B and B2C markets.
- Conduct market research to understand target audience preferences, competitive landscapes, and emerging trends.
- Design and execute demand-generation campaigns for the B2B product, targeting businesses and decision-makers.
- Drive user acquisition and retention strategies for the B2C SaaS product through targeted digital campaigns.
- Develop product-specific messaging that resonates with B2B clients (focus on ROI, productivity, and efficiency) and B2C users (emphasize user experience, value, and affordability).
- Collaborate with content teams to create case studies, whitepapers, blogs, and promotional materials.
- Optimize online presence through SEO, SEM, social media marketing, and email campaigns.
- Leverage data-driven insights to refine digital marketing tactics and increase conversions.
- Work closely with the sales team to support lead generation and nurturing efforts for B2B accounts.
- Develop marketing collateral, including product presentations, demos, and training materials.
- Plan and manage industry events, webinars, and trade shows to increase product visibility.
- Build partnerships to expand the reach of both B2B and B2C products.
- Monitor and analyze campaign performance, ROI, and key metrics.
- Prepare and present reports to senior management with actionable recommendations.
Academic Qualification:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
Skills/Job Specification:
- Minimum 5 years of marketing experience, with hands-on involvement in both B2B and B2C product marketing.
- Strong knowledge of digital marketing tools, CRM systems, and analytics platforms.
- Excellent communication, team management, and problem-solving skills.
- Experience in SaaS and enterprise solution marketing is highly preferred.
- Proficiency in using marketing automation platforms.
- Understanding of the customer journey in both B2B and B2C contexts.
- Creative thinker with an analytical approach to solving marketing challenges.