Job Title: Brand Manager – Luxury Apparel
Work Location: Kathmandu, Nepal
Role Type: Full Time
Division: Manufacturing
Key Roles and Responsibilities:
- Implement the brand’s identity, vision, and strategy to align with its luxury positioning.
- Create and maintain a brand calendar for launches, campaigns, and seasonal activities.
- Conduct market research to understand customer behavior, competitors, and emerging trends in luxury apparel.
- Ensure consistency in brand messaging and visual identity across all touchpoints.
- Plan and execute marketing strategies, including digital, print, and experiential campaigns.
- Lead the development of marketing collaterals such as look books, brochures, and packaging.
- Manage photoshoots and video productions to create compelling content that resonates with target audiences.
- Collaborate with advertising agencies, PR teams, and influencers to amplify brand visibility.
- Work closely with the sales team to develop strategies that drive brand awareness and revenue.
- Monitor and analyze key performance indicators (KPIs) to assess the success of branding efforts and adjust strategies accordingly.
- Coordinate with design, production, and merchandising teams to ensure alignment with the brand’s aesthetic and quality standards.
- Establish and nurture partnerships with external stakeholders, including agencies, photographers, stylists, and media.
- Oversee the execution of brand-related events such as product launches, trunk shows, and pop-ups.
- Manage budgets for marketing and branding initiatives, ensuring efficient allocation of resources.
- Maintain awareness of industry regulations and ensure brand compliance with ethical and legal standards.
Academic Qualification:
- Bachelor’s degree in Marketing, Business Administration, Fashion Management, or a related field. A master’s degree is a plus.
Skills/Job Specification:
- Minimum of 5 years of experience in brand management, preferably within the luxury or apparel industry.
- Proven track record in launching or scaling a brand successfully.
- Strong understanding of luxury branding and consumer behavior.
- Proficiency in digital marketing tools and analytics platforms.
- Ability to see the big picture and translate it into actionable plans.
- A keen eye for aesthetics and the ability to craft compelling brand stories.
- Experience leading cross-functional teams and managing external partners.
- Excellent written and verbal communication skills.